The course “Marketing” is carefully crafted to offer students a comprehensive perspective on the pivotal role of marketing in the realm of business. Throughout this course, students will delve into the fundamental aspects of corporate marketing, equipping themself with essential tools such as segmentation, targeting, marketing mix, and positioning. They journey will encompass the exploration of processes for creating, communicating, delivering, and exchanging offerings that hold intrinsic value for customers, clients, partners, and society at large. Students will not only enhance their grasp of marketing theory but also develop the practical skills required to apply various concepts and techniques to real-world scenarios.